Crowds and Communities: Light and Heavyweight Models of Peer Production

Haythornthwaite, C. (2009). Crowds and communities: Light and heavyweight models of peer production. Proceedings of the Hawaii International Conference On System Sciences. Received from http://ieeexplore.ieee.org/stamp/stamp.jsp?tp=&arnumber=4755627

Argues dimensions of task interdependence, authority control, and group focus underpin behaviors. Results in “lightweight” behaviors (weak-tie) and “heavyweight” behaviors (strong-tie)

Goal
Understand operation of internet based collaboration enterprises
Answer questions:
* What is the optimal structure for contributory practices?
* How should social and technical systems be designed to promote contribution and participation?

Commons-based peer production (Benkler)

Crowdsourcing: gaining inputs from many, unknown and unconnected contributors

LWPP (Lightweight peer production): large set of contributors each of whom provides minimal addition to the product whole. Contributors have little commitment. Allows for many people participating. Appeal to procedure and rules. Straightforward contribution, easy to learn rules. Overall: Individual, discrete, pooled contributions, recognized on lightweight quantitative assessment of contributions.

HWPP (Heavyweight peer production): commitment and attention and action from contributors. Wants to sustain the direction and viability of the community. Equal attention to product and operation. Long term activity. Participants turn to other participants and contributions to determine their own contributions. Require greater learning. Overall: Long-term commitment to common cause and community functions with contributions differentially valued through member assessments

Distinguishing types
Primary: Contribution Type, Granularity, Authentication
Secondary: Individual to group focus
Third: Recognition, reputation, and reward.

Conclusion

Provides input for design of systems that follow the models.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s