If you don’t know what AmazonLocal is, the easiest way to describe it would probably be to relate it to services like Groupon or LivingSocial. Basically, you can sign up to get notifications on deals in your area, and “save up to 75% on local restaurants, spas, entertainment, and more.”
I sometimes get these emails, although I’m not sure why because I don’t ever recall signing up for it. I didn’t bother unsubscribing though; I usually just ignore and delete them. What I found interesting was that apparently Amazon noticed! One day I received this in an email:
I’m pretty sure my eyebrows rose upon reading this. They’ll stop sending me emails on their own accord? That’s the first I’ve seen a company do so.
Anyway, perhaps this is a better example of good public relations than design, but the fact that AmazonLocal was realizing that their emails didn’t interest me and acted accordingly made me want to applaud them a bit. Definitely increased my user experience due to their attention to my needs and wants. Nice.