The purpose of card sorting is “to help design or evaluate the information architecture of a site.”
One of the main problems I’m having with my company’s website is making sense of all the biotech-related information. We have hardware related content, benefits to the patient, scientific backings to our devices, business-related information, and more.
My first step was to create a list of our content. I took a thorough powerpoint document that was being used to market our company to investors and made a list of concepts that were being mentioned.
My next step was to create the card sorting survey. I did this using OptimalSort – a free, online card sorting software (with some limitations). I was only able to create 30 cards with the free version and was therefore forced to combine or throw away some topics, which you may have noticed in the Google Sheet above.
I later realized my mistake in combining or discarding topics, which I’ll get into in my next post.
I also had to reword my topics into phrases or terms that would make sense to a stranger. Doing so required me to really analyze the essential purpose of each topic which proved challenging when delving into the details of technical or medical ones.
Considering topics such as “wavelength penetration depth” exist as very specific details of the science behind a product design decision and likely a page deep within the website, I mentally grouped them under the topic of “product’s more technical features”. “Product’s more technical features” was then the term I used in the survey in place of the others. This was done to a few other topics as well to cut back on the cards used.
Below are the details of the card sorting survey:
Open Card Sort: Participants will create and name their own categories. Participants are required to name all categories before finishing.
Participants are required to sort all cards before finishing the survey. Cards are displayed to participants in random order. When organized into categories, card order indicators (numbers) were shown.
Next stop: obtaining some survey data to analyze.