Nov, O., Naaman, M., & Ye, C. (2009). Analysis of participation in an online photo-sharing community: A multidimensional perspective. Journal of the american society for information science and technology.
Important to understand what drives users to participate and share information.
Extrinsic motivations: rewards self development and building reputation
Intrinsic motivations: inherent satisfaction from the activity (enjoyment based and obligation based)
Length of membership
Commitment to the community
___ with be higher with more participation in the community
Sharing information goods with other in the community
Joining social structures within the community
Power-law distribution: few users participation level was high, but most low.
Increased tenure = increased tag/contacts/groups, but decrease with photosharing
Self-development = increased tag/contacts/groups, but decrease with photosharing
Reputation building = only significant to tag/contact/groups, not photos
Commitment = only positive to photos
New members enjoyed more with increased metainformation sharing
Old members enjoyed more with decreased metainformation sharing
New members share more than old
Old member = decreased information sharing
New member share less with more self-development motivation
Old members do not share less with more self-development motivation
New members increased commitment = decreased contact formation
Old members increased commitment = increased contact formation
Better understanding of what factors moderate user participation in communities at various stages of user’s tenure in the community. This can make better opportunities for design of online communities and services, leading to better sharing of information goods.
People stay for the social aspect of the community and thus continue to participate. But why was photo sharing not increased?