A designer’s dilemma, for sure. You’ve got this great logo you just made for a client, but which file type format is the most appropriate to send them?
You’ve got your JPEG, which is pretty popular. But wait! Did you consider using GIF for your needs? Or what about PNG? And of course you can’t forget TIFF, EPS, PDF, PSD, AI and so on and so forth, along with just about every other acronym under the sun.
Well, Brian Hoff (@behoff) at TheDesignCubicle.com, suggests providing your client with an EPS and TIFF file for their printing needs and a JPG and GIF file for the web. But I’m merely summarizing. The best way to know what to give your client is to consider what they want to use it for. Hoff breaks it down nicely in his article: What Should You Get From Your Logo Designer. Check it out!
My recent clients personally appreciated the use of PNG, as it allows for a transparent background yet works well for both print and the web. Still, I provided them with multiple formats, just in case. I’d also like to point out the importance of providing an optimized black & white version of a logo, which I believe Hoff also mentions in his article. If you’ve ever printed a colored photo in black & white, then I think you know what I mean; contrast goes out the window along with the color and you end up with an overly-grey image. Don’t let your clients go with a dreary version of your beautiful logo work and make sure you get them a black & white version you’d be happy to call your own.
On a separate note: Like the icon set in the photo? You can get them here: File Icons Version 3 by jrdnG.